Every industry goes through natural cycles of busy and slow times. For many dentists, the spring is a slow time. If this is the case for your business, don’t panic. Instead, take the time to evaluate your situation and see if there’s anything you can do to improve the efficiency and profitability of the business. However, this might also be a sign you need a dental consultant.
Evaluate Your Marketing
Whenever business slows down, it’s a good idea to take a look at your marketing, since this could be causing a dip in business. Did you try something new that isn’t working? Have you been doing the same thing too long, and what used to work isn’t anymore? If you’re working with a marketing partner, talk to them about your strategy and see if they can evaluate what might be the problem.
If you’re not marketing, then there’s no time like the present to start. Evaluate potential strategies, consider possible partners, and potentially experiment on your own. Social media, especially, is a reasonable place to start doing some marketing on your own.
Survey Your Patients
One of the best ways to find potential problems that are costing you business is to survey your patients. Use an anonymous questionnaire to figure out the things that patients love and hate about your business.
Even if this doesn’t reveal major new insights, it can turn into valuable marketing materials. Just make sure you get patients’ permission before using their material publicly.
Now is a great time to evaluate what your competitors are doing to see if you can learn any good lessons. If you’re slow and one competitor seems to be swamped, try to figure out why. If they’re doing something you’re not, consider adopting it. But don’t upend your business unless you’ve truly isolated the reason why they’re doing so much better than you.
Learn New Skills
The best time to work on developing new skills is when your business is slow anyway and you’re not losing a lot of potential revenue. It’s especially easy to do this if you have regular seasonal lulls. Adding new skills makes you a more desirable cosmetic dentist and can bring in a lot more potential work.
Take a Break
Did you know that dentistry is one of the most stressful professions? One thing that makes it stressful is that when business is booming, dentists work as hard as they can, and when it’s slow they spend their time worrying why it’s not booming. Look at your slow times as blessings and use them to rest. Work fewer hours or even take an outright vacation.
Evaluate Your Procedures
Does everything in your practice run smoothly, even when you are busiest? If not, then now’s the time to consider how things might be done differently. Look at your worst instances of missteps in your office and figure out how they might have been prevented. Develop new systems and practice them during the slow time so that everyone is ready when business picks up again.
Bring in Help
But what should you do if the slow time drags on past the usual season? How can you respond if nothing you try is improving your business? It might be time to recruit some help, such as a dental consultant.
If you’re looking for a dental consultant with a proven track record of helping other dental offices turn themselves around, please call (858) 349-7996 today for an appointment with Dr. Shahin Safarian at 7 Figure Dental.